Amazon's AI Shopping Assistant Rufus Set to Skyrocket Profits by $700 Million
Amazon's AI assistant Rufus is projected to add $700M to profits this year by enhancing shopping experiences, with long-term profits expected to hit $1.2B by 2027.
Amazon's AI assistant Rufus is projected to add $700M to profits this year by enhancing shopping experiences, with long-term profits expected to hit $1.2B by 2027.